May 5, 2016 - May 8, 2016
Email may have established a track record as the most stable of online channels, but the smartest marketers are betting on massive changes in the future. Over three information packed days, we look at email from every angle: Looking Forward, Looking Out and Looking In.
On Day One, we look forward to see how email may evolve as marketing reinvents itself in an environment of richer data, wearable technology, the Internet of Things, increasing channel integration, real time social connections and hyper-relevant targeting opportunities.
On Day Two, we look out and tackle the perplexing problem of how to remain cutting edge in the rapidly changing email environment of today. What is possible with automation? How do you leverage Email Service Providers and new platforms? And how, as a marketer, do you remain nimble enough to stay on the leading edge of what is possible?
Finally, on Day Three, we look in and harvest the very best optimization tips from a who’s who of marketers. How do you boost subscription rates? How do you balance compliance and deliverability? How do you maximize your templates across devices? We’ll answer all of your questions.
Return Path is the sponsor for the opening night executive dinner. We look forward to seeing you there!