Get more email to the inbox and improve your sender reputation.
21 percent of commercial emails never reach the inbox, landing in spam folders or getting blocked. That’s a possibility of losing one fifth of your potential opens, clicks, and ultimately revenue—impacting the success or failure of your email programs.
Return Path’s Certification program is the industry’s most recognized and valued certified whitelist. Getting on the whitelist helps ensure better inbox placement with major mailbox providers like Microsoft, AOL, Yahoo, Comcast, and more.
When you become Return Path Certified, email providers acknowledge you as a safe, reputable company and in turn, your email program receives reduced filtering at major mailbox providers. Certification is accepted by mailbox providers around the world and is the only program of its kind with such universal acceptance. By following the program’s proprietary standards, you will beat the competition by reaching more of your subscribers’ inboxes.
To improve your inbox placement, apply to the Certification program today.
With Return Path Certification, you’ll receive IP address and sending domain benefits, such as:
"Thousands of people each week rescue pets through our Rescue Me website. If even a single email doesn’t get delivered to the Inbox of one of our users, it could mean the difference between life and death for a shelter animal. Thanks to Return Path, all of our emails to Yahoo, Hotmail, and AOL users get delivered promptly to the Inbox.”
Founder of Rescue Me
Once Certified, we will continue to monitor your performance and adherence to standards. We’re on your side. Our experts are always ready to help and ensure that you remain in good standing.
"For us, Certification provides us more than just higher inbox placement rates. It gives us a peace of mind knowing on a daily basis how our emails are being delivered."
Digital Marketing Manager at Tommy Bahama