Return Path’s Certification program is the industry’s most recognized and valued certified whitelist. Getting on the whitelist helps ensure better inbox placement with major mailbox providers like Yahoo, Microsoft, AOL, and more.
17 percent of promotional emails never reach the inbox, landing in spam folders or getting blocked. That means losing out on opens, clicks, and ultimately revenue–impacting the success or failure of your email programs. Don’t take that risk. Partner with Return Path to optimize email visibility and increase revenue by getting more email delivered. Apply now.
Our coverage includes three of the world’s largest mailbox providers–AOL, Hotmail, and Yahoo–and many others, including key international domains. Certified members receive numerous benefits, such as:
At Return Path, we stake our reputation on the strength of our whitelist. Once we receive your application, we will review your email program, evaluate your permission practices, email infrastructure, privacy policies disclosures, and more. If applicable, we’ll give you specific recommendations on what needs to be changed or adjusted. This valuable, in-depth review can help you to improve your current mailing program, even before you get certified. Apply now.
Once Certified, we will continue to monitor your performance and adherence to standards. We’re on your side. Our experts are always ready to help and ensure that you remain in good standing.