Email Marketers Who Use Artificial Intelligence Report Better Results Across Key Metrics Like Open Rates, Click-Through Rates, and Revenue
- September 18, 2018
New report from Return Path and The Relevancy Group explores the impact of AI technology on email deliverability and effectiveness.
- August 28, 2018
New Universal Feedback Loop and Return Path Blocklist are among the latest innovations designed to optimize email marketing effectiveness.
Global Inbox Placement is Rising, but Fifteen Percent of Worldwide Commercial Email Still Falls Short
- August 14, 2018
Return Path’s 2018 Deliverability Benchmark report finds global inbox placement has increased by five percentage points year over year.
Email Volume and Inbox Placement Exceeded Yearly Average During 2017 Holiday Season—But So Did Spam Complaints
- July 31, 2018
New research from Return Path provides data and guidance to help email marketers plan for the upcoming 2018 holidays.
New Research Studies Correlation Between Email Marketing Tactics, Program Effectiveness, and Revenue Growth
- June 20, 2018
Return Path partners with Demand Metric on new research into the factors that contribute to a successful email marketing program.
Return Path Reaffirms Commitment to Equality and Diversity with Donation to Groundbreaking Documentary Film Project
- June 12, 2018
Support for Pioneers in Skirts documentary highlights Return Path’s ongoing efforts to build and maintain a “People First” culture.
Email from Highly Reputable Senders is 23 Percent More Likely to Reach its Intended Audience—and the Gap is Growing
- May 8, 2018
New research from Return Path shows strong correlation between sender reputation and email deliverability.
- April 24, 2018
Report provides travel-specific email data and practical tips to help marketers reach their audience and drive results with email.
Return Path Launches Exclusive Platform Offering; Comprehensive Deliverability Data Now Available in a Single, Streamlined Solution for Email Service Providers
- March 28, 2018
The Return Path Partner Platform offers an innovative way for email service providers to monitor deliverability issues across their entire customer base.
Return Path Research Finds Email Senders with Strong Subscriber Engagement Are Likely to See Less Email Delivered to Spam
- February 21, 2018
Third annual report reveals industry benchmarks for key metrics that impact deliverability
- January 30, 2018
The Return Path Platform offers an innovative way for customers to monitor key deliverability and reputation metrics, identify potential issues, and take action to resolve them.
- January 9, 2018
Report analyzes 600,000 commercial emails to reveal performance data for 10 common email campaign types, plus best in class examples for each.