New Research Shows Marketers Who Focus on Subscriber Engagement Get More Email Delivered to the Inbox
January 29, 2019
Return Path partners with Demand Metric to study marketers’ understanding of subscriber engagement, the tactics they use to improve engagement, and how these things impact email deliverability and overall effectiveness.
January 8, 2019
The Relevancy Group recognizes Return Path as one of four vendors delivering unique and innovative martech solutions.
Return Path Introduces New Features and Data Enhancements to Exclusive Platform for Email Service Providers
December 10, 2018
The Return Path Partner Platform allows email service providers to proactively monitor deliverability issues across their entire customer base.
November 12, 2018
New research from Return Path provides insight into subscriber behavior during the first year after joining an email program.
DMCNY to Honor Return Path CEO Matt Blumberg, Former Executive Anita Absey with 2018 Silver Apple Award
November 6, 2018
Marketing leaders’ career achievement and industry service to be celebrated at 34th annual awards gala on November 8, 2018.
October 30, 2018
Dynamic Optimization uses advanced analytics techniques to provide unique, customized solutions to specific email issues.
Email Marketers Who Use Artificial Intelligence Report Better Results Across Key Metrics Like Open Rates, Click-Through Rates, and Revenue
September 18, 2018
New report from Return Path and The Relevancy Group explores the impact of AI technology on email deliverability and effectiveness.
August 27, 2018
New Universal Feedback Loop and Return Path Blocklist are among the latest innovations designed to optimize email marketing effectiveness.
Global Inbox Placement is Rising, but Fifteen Percent of Worldwide Commercial Email Still Falls Short
August 13, 2018
Return Path’s 2018 Deliverability Benchmark report finds global inbox placement has increased by five percentage points year over year.
Email Volume and Inbox Placement Exceeded Yearly Average During 2017 Holiday Season—But So Did Spam Complaints
July 31, 2018
New research from Return Path provides data and guidance to help email marketers plan for the upcoming 2018 holidays.
New Research Studies Correlation Between Email Marketing Tactics, Program Effectiveness, and Revenue Growth
June 19, 2018
Return Path partners with Demand Metric on new research into the factors that contribute to a successful email marketing program.
Return Path Reaffirms Commitment to Equality and Diversity with Donation to Groundbreaking Documentary Film Project
June 12, 2018
Support for Pioneers in Skirts documentary highlights Return Path’s ongoing efforts to build and maintain a “People First” culture.