Deliverability

Inbox placement and reputation are critical to the success or failure of your email marketing program and your email return on investment. We help email marketers maximize their subscriber reach by providing the data and insights you need to ensure emails get to the inbox.

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The deliverability landscape is changing, but that doesn’t mean it has to be hard to reach your subscribers’ inboxes. Email is a vital part of the way you communicate and build relationships with your customers, so ensuring you have extensive knowledge on the performance of your emails is a top priority.

One out of every five
commercial emails never reaches the inbox.

So where do they go? They can be delivered to junk or spam folder, or be outright blocked by a mailbox provider. Getting emails delivered to the inbox involves more than just hitting send.


Why is deliverability insight critical?

There might be issues with your email program you don’t have visibility into.

You’re experiencing a drop in engagement rates, like open and clicks, and you don’t know why.

You’re seeing an increase in email bounces but don’t know how to combat it.

You want a deeper understanding of how you’re placing with mailbox providers but can’t figure out how to see it.

You look at the metrics you currently monitor but can’t find the root cause and the solution to what’s plaguing your program.

With Return Path, our data-driven solutions help email marketers understand their deliverability and take action to reach your subscriber’s inbox. This allows you to connect with more customers to drive awareness and revenue.

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"Return Path is an invaluable service for our email marketing - not just for day-to-day deliverability, but a service that provides insight and guidance to help us continue to improve."

Rose Crosby

Associate, Email Marketing at Vimeo

Solutions

Return Path Platform

Differentiate between inbox and spam folder placement, giving you the most accurate and comprehensive information regarding your deliverability. Uncover and improve your sender reputation and see the metrics that mailbox providers are using to evaluate your email program.

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Certification

Improve inbox placement with mailbox providers around the world through the only universally accepted program of its kind.

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Real-Time Email Validation

Validate and clean your subscriber list to reduce bounced emails and improve deliverability to the inbox.

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Client Services

Whether you’re experiencing low inbox placement or a poor sending reputation, Return Path’s Client Services team can help. We provide a variety of packages ranging from low cost self-service solutions with onboarding and support to expertly guided full-service solutions with ongoing account management and consulting.

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Free Tools

Our interactive tools help you discover the full power of Return Path’s data and solutions.

Product Fact Sheets

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Certification

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Email Solutions Overview

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Real-Time Email Validation

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We Know Email

We’re experts in deliverability and driving results for your email marketing.

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