June 24, 2018 - June 27, 2018
Consumers are immersed and seasoned in digital now, but they challenge marketers with high expectations and short attentions spans. The tools to meet this challenging opportunity are assembling to serve deeply personalized experiences. But it isn’t all about the robots. It takes truly customer-centric service, consistent and end to end, to get through the noise. It isn’t the tech but the implementation. This requires a customer-first point of view, a savvy use of automation, and alignment across the marketing organization.
Join us as we explore how organizations are using email to develop customer experiences and how to speak to customers without trying to sell a product. At the show, we will also be discussing topics including: automation, personalization, acquisition, predictive marketing, and cross organization collaboration strategies.
We will hear from leading experts about how GDPR is affecting email marketing in the EU and we’ll learn best practices on how to adapt to the new regulations. Leading brands will also discuss how they are using automation to create customer journeys, as well as how to build an email program from scratch. Then join us for fun-filled afternoons and evenings with networking activities, dining experiences and cocktail parties with the industry’s top marketing and agency executives.
Return Path is a proud sponsor of this event.