With many email capable devices, people can access their email just about anywhere. For marketers, this means they always have access to their subscribers. This ability to reach subscribers presents a unique opportunity, but marketers must pay attention to how subscribers are consuming their messages if they want to maximize email’s effectiveness. Please click on the thumbnail below to download the pdf.
Compare the breakdown of email opens between mobile, webmail, and desktop using data taken from Return Path’s Email Client Monitor and updated each month.