Why Marketers Should Fight Email Fraud
Marketers know that email is one of the best ways to build brand trust, nurture customer relationships and generate revenue. But, many forget a fundamentally important element of brand trust: security.
Marketers own the email channel. They have a responsibility to help protect it, yet it is hard to know how to collaborate with security. That is why we’re sharing tips for how to build this relationship. In this on demand webinar we cover:
- What email fraud is.
- Why marketers should care.
- Best practices for collaborating with security to help fight back.