Email marketing is the leading marketing channel for travel marketers—and for good reason. It drives high ROI, reaching globetrotting subscribers with targeted, relevant content—wherever they may be. In order to take advantage of the potential of email, travel marketers need to make sure they are both reaching the inbox and providing content their subscribers want to keep engaging with.
In our upcoming webinar—Ticket to the Inbox—Casey Swanton and Laura Christensen discuss tactics and benchmarks for the travel industry. Join the webinar to learn:
- The critical inflection points within the subscriber experience which impact engagement and lifetime value
- Which types of travel emails are resonating with subscribers—and which are missing the mark
- How to increase engagement with email touch points across the subscriber lifecycle
- What elements best-in-class travel marketers include in their emails to help inform your email program strategy