The Value of Partnerships in Email Marketing
We know deliverability can be challenging, especially in the nonprofit space. We’ve found that nonprofit industry email is 33% more likely to end up in spam folders, and the nonprofit read rates trail the industry by 25%. Whether you’re raising awareness, campaigning, or fundraising, maximizing your email deliverability can help you hit the goals you’re looking to achieve.
During this webinar, we showcase how Return Path has aligned with Salesforce Marketing Cloud to provide a leading nonprofit, Change.org, with visibility into inbox placement and the metrics affecting their campaigns. Through this dedicated partnership, Change.org is now ensuring their email messages reach the inbox for maximum engagement.
Not a nonprofit? What we share in this webinar is applicable across all business industries!