Ideally, your email list would be populated exclusively with actively engaged people who want to receive your emails. But, mistakes happen, people mistype email addresses, leading to increased bounces that can have a tremendous impact on your deliverability.
Watch this recording to hear Return Path and BriteVerify share:
- The importance of maintaining a clean and validated subscriber list
- How to monitor your unknown user rates to gauge your list quality
- Why cleaning your list at point of capture can have a big impact on deliverability
