In order to reach the inbox, you need to not only prove your messages are legitimate, but that they are wanted by subscribers. Marketers use list size, open rate, click-through rate, and other engagement based metrics to analyze their performance and predict if they will reach the inbox. Unfortunately, these marketers have a gap in their understanding—and ultimately their predictions—because they are unable to access the “hidden” metrics mailbox providers use in their filtering decisions.
In our upcoming webinar—Hidden Metrics Uncovered—Henry Gutierrez and Dominic Yates discuss findings from the 2018 Hidden Metrics Benchmark and detail what it takes to land in the inbox, including:
- What engagement metrics mailbox providers use in their filtering decisions
- The effect these metrics have on your program
- Tactics for optimizing your program for increased performance for each “hidden” metric
- And more!