Are your marketing emails ending up in the spam folders at Gmail, Yahoo, or Outlook.com? It could be due to subscriber engagement. In this webinar, presenter Tom Sather will discuss the engagement metrics mailbox providers use – and don’t use – to determine if an email should be delivered to the inbox or spam folder. In this webinar you’ll learn:
- The engagement metrics mailbox providers use to filter email
- How to benchmark your engagement metrics across others in your industry
- Best practices you can implement to reach the inbox
