During the holidays, consumers’ inboxes will be stuffed full of messages from every brand they subscribe to. In fact, last holiday season saw email volume reaching a high of 122 percent above the average for the year.
To reach the inbox and make your messages stand out so you can join in on the holiday cheer, you will need to optimize your email to survive this busy season. Return Path’s Casey Swanton and Alexandria Braunstein as they discuss strategies and quick wins for the holiday season. In this webinar recording, they will cover:
- Insights from the last years holiday season
- Data and metrics you should be tracking
- Strategies to implement now to set your program up for success
