Getting email delivered to the inbox is hard. Getting customers to open and click on an email is even harder. In fact, one in five emails never makes it to the inbox, meaning you’re missing out on ways to connect with your customers and drive conversions. And because your company expects great things from your email program, it’s more important than ever to optimize this marketing channel.
During this webinar, you’ll learn why your emails may not be reaching the inbox and what you can do to fix it. This includes how to manage your list quality, what frequency you should be sending email to your subscribers, and the always top of mind question—how do I get into the inbox at Gmail? We’ll also discuss how to optimize your creative content to maximize subscriber engagement, including improving your subject lines and how emojis can boost open rates.