CASL: One Year Later
In July of 2014 we saw the introduction of Canada’s Anti-Spam Legislation (CASL) a new law aimed at reducing spam in Canadians’ mailboxes. Here we are one year later, but where do marketers stand? Have email audiences declined? Has response changed? Did CASL do its job of protecting consumers from digital junk mail?
This webinar will review the impact that CASL has had on email in Canada and learn more about how to obtain express consent from both your current subscribers and those that have been suppressed.