Only 6% of marketers say they aren’t experiencing any email marketing challenges
The email marketing landscape continues to evolve, but there is at least one constant: competition for attention in the inbox remains fierce. What are top performing companies doing differently to rise above this perennial challenge? We wanted to find out.
Hear from John Follett, Co-Founder & Analyst at Demand Metric, and Tom Sather, Sr. Director of Research at Return Path, as they discuss the results of The State of Email Marketing. You will learn:
- How companies with above average open rates are outperforming the competition
- Which email tactics are working (and which are not)
- Strategies to improve email marketing effectiveness
- How to achieve a return on your email marketing investment
