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Metrics 303: Holiday Planning

This 10-question quiz will delve into email marketing metrics related to Have Yourself a Very Email Christmas, our latest white paper. All questions are multiple choice and there’s no essay portion, but don’t get too comfortable! You’ll need to carefully consider all answer choices. At the end of the quiz, you’ll get a score and we’ll suggest recommended reading. Think you have what it takes? Sharpen those #2 pencils, Email Geek… your time begins now.

Return Path research found that in Q4 2017, the date with the highest sending volume was

  • A
    Black Friday (November 24, 2017)
  • B
    Cyber Monday (November 27, 2017)
  • C
    Giving Tuesday (November 28, 2017)
  • D
    Wednesday after Cyber Monday (November 29, 2017)

The majority of email opens during Q4 2017 happened on

  • A
    Mobile
  • B
    Desktop
  • C
    SantaMail
  • D
    Webmail

In the retail landscape, the industry with the Q4 2017 highest inbox placement rate was

  • A
    Kids and Babies
  • B
    General Merchandise
  • C
    Reindeer Games
  • D
    A and B

On Giving Tuesday 2017, the nonprofit/education/government industry saw an inbox placement rate that was _____ than average

  • A
    Lower
  • B
    Higher
  • C
    Nicer
  • D
    Naughtier

When planning to increase your sending frequency...

  • A
    Use a “sneak attack” method to take mailbox providers by surprise
  • B
    Start slow and early
  • C
    Leave cookies and milk out at night
  • D
    Wait until the night before Christmas

According to mailbox providers, what is to blame for poor holiday email performance?

  • A
    Frigid weather conditions
  • B
    Consumers having multiple email addresses
  • C
    Sudden changes in sending practices
  • D
    Speed limits of the information superhighway

To avoid the spam filter, suppress emails that have been inactive for more than ___ days.

  • A
    90
  • B
    7
  • C
    180
  • D
    365

The mailbox provider version of a “nice list” is called a

  • A
    Plaidlist
  • B
    Blocklist
  • C
    Giftlist
  • D
    Whitelist

Marketers who fail to monitor their competition report see

  • A
    Coal in their stockings
  • B
    Below average open rates
  • C
    Above average complaint rates
  • D
    Receiving below average gifts

Mobile has been the dominant platform for holiday email viewing since

  • A
    2006
  • B
    2017
  • C
    2013
  • D
    1999

Congratulations! You have what it takes to celebrate a merry email Christmas.

You have a strong understanding of holiday email how-to. Your solid knowledge base enables you to optimize your email program and drive ROI for your brand – but because things change quickly, make sure to keep up on your studies. Check out some of the following resources to help you further expand your email expertise.

  •  2018 Hidden Metrics of Deliverability
    2018 Hidden Metrics of Deliverability
  •  The Great Email Escape - Virtual Experience and White Paper
    The Great Email Escape - Virtual Experience and White Paper
  •  2018 Email Marketing Lookbook
    2018 Email Marketing Lookbook
Quiz Congrats

Uh-oh. You’re on the naughty list. 

A strong understanding of marketing metrics is important. By knowing how email works and what it is capable of, you can build a strong successful, email program that helps boost your brand and increase revenue. Restart your education with these helpful resources. Better luck next time.

  •  Secrets of Best in Class Email Senders
    Secrets of Best in Class Email Senders
  •  The Ultimate Guide to Email Deliverability
    The Ultimate Guide to Email Deliverability
  •  The Great Email Escape - Virtual Experience and White Paper
    The Great Email Escape - Virtual Experience and White Paper

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