Secrets of Successful Email Copywriting
Sadly, “Don’t judge a book by its cover” doesn’t apply to email. People make snap decisions — often within a few seconds — about whether to engage with a messages based on just small amounts of copy.
With new email technology and a shift towards mobile opens, there is more pressure than ever on your subject lines and email copy to grab and keep subscribers’ attention. Join Tami Forman, Return Path’s VP Corporate Marketing & Communications, to learn how to make your email copy stand out in the inbox.