Strategy and effectiveness of email marketing in 2017
Email offers a lot of value as a channel, yet it also requires significant effort from businesses to realize its full potential. To find out how the email channel is performing, Return Path, in partnership with Ascend2, fielded a survey of 88 B2B and B2C business leaders and marketing decision makers to get their perspective on the state of email. Please click on the thumbnail below to download the pdf.
