Effectively test creative content to generate your highest click-through rates and conversions.
It’s no secret that testing creative elements within your email marketing campaigns can improve how messages resonate with subscribers. For brands that understand this, A/B and multivariate testing have become a critical, standard ingredient of any marketing campaign process.
Powered by 8Seconds, our Multivariate Testing solution provides real-time, image-based content optimization using automated testing that takes the time and guesswork out of manual testing. This targeted messaging increases your click-through rate and maximizes conversions of your campaigns.
Increased opens and clicks of your emails leads to improved engagement metrics
Mailbox providers track how subscribers are engaging with your mail
More positive engagement means more mail delivered to the inbox
You can choose to test any image included in your email, such as:
You can also test the placement of the content by changing the:
“By using 8Seconds, within 72 hours we were able to validate assumptions to maximize performance of our email marketing engagement strategy. Real-time creative optimization has the potential to dramatically improve email business results with minimal cost and effort in digital speed – unlike more conventional approaches like e-panels or focus groups.”
Marketing Manager, Worten