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Certification Insight

Is Certification Right for You?

Return Path Certification is the industry’s most powerful whitelist. But it’s much more than that. It’s a unique program that provides the exclusive data and mailbox provider benefits you need to get more email delivered, reach more subscribers, and increase revenue. Perks include:

  • A measurable increase in inbox placement at top mailbox providers like Microsoft, AOL, Yahoo, Gmail, Comcast, Orange, Mail.ru, and more
  • Favorable reputation and treatment at critical filters like Cloudmark, SpamAssassin, and Cisco Ironport
  • Certified sender list used by mailbox providers to influence filtering decisions
  • Increased deliverability all year, especially during holiday seasons
  • 24/7 security monitoring and real-time alerting
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What our customers say

“To us, it [Certification] is a night and day difference. Now we aren’t over analyzing the data as we struggle to explain poor results, but rather we are freed to get more creative and innovative in our messaging because Return Path’s Certification has given us a green light to the inbox. Return Path’s service allows us to focus on content, storytelling and relationship building with our subscribers rather than the nuts and bolts of IP scores and sender reputation snags.”

Stephanie Scott
Director of Marketing & Communications

What our customers say

“For a few of the Groupon markets, we randomly assigned messages to Certified and non-Certified IP pools. We did this for a large volume of mail over a six-month period. We looked at the revenue coming from each pool and very quickly it became clear that the Certified pool was driving more revenue. The decision to stay with the Certification program was easy to make.”

Torsten Reinert
Senior ​Manager Messaging Delivery

What our customers say

“Email is a key channel for us, so getting this right is a must. We are delighted with the results we have seen since joining Return Path’s Certification program. Our deliverability rates have increased substantially, which is fantastic. With 99 percent of our emails landing in the inbox, we are confident that every one of our members is able to benefit from our service.”


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