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Email Marketers’ Welcome Messages Drive and Predict Subscriber Engagement: Return Path Study
...these groups, marketers can increase near-term revenue from high-value customers while exploring long-term tactics to increase revenue from others.” The Return Path study also examines the influence of welcome messages’...
Internet Summit is a premier digital strategies forum transforming the future of the digital commerce ecosystem – including Marketing, UX & Design, Search, Content, Mobile, and more. Every company with...
Return Path Identifies Top 10 Email Trends in 2009
...to marketers as new ISPs have their own metrics and tools for determining legitimate email from spam. 8. Gmail Continues Its Growth - In 2009, Gmail surpassed AOL and became...
...a simple and clear user interface. This reduces the need to search through thousands of IPs, allowing quick visibility into data and information necessary to make decisions regarding filtering and...
Return Path Report Reveals Nearly Half of All Emails Received Now Read on Mobile Devices
...twice as many click-through conversions than search or social (Monetate, 2012). That said, the study shows email users still make most of their online purchases through a desktop computer, proving...
...in 2009, twice the return earned by search and other marketing channels. The continued success of email marketing often disguises the lingering email deliverability issues highlighted by the Return Path...
Return Path Expands Email Certification and Mailbox Provider Solutions to Russia
...Kapranov, Head of Infrastructure at Yandex.Mail, which serves more than 30 million users monthly. "As one of the leaders in the search and email communities, we share a responsibility to...
...contact one of our Global Offices. Contact Us Research We know marketers wear a lot of hats and it’s nice to have another person looking out for you, especially when...
Malcovery Security Partners with Return Path to Deliver Multi-Layered Brand Protection
...the University of Alabama at Birmingham (UAB), and based on research in cyber forensics conducted at the Center for Information Assurance and Joint Forensics Research (CIA|JFR) at UAB, Malcovery has...
