Email for President

Who’s winning? Who’s losing? We can’t predict the election, but email offers some fascinating clues into what voters are thinking.

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Graph shows how each candidate’s email data stacks up against their competitors. All data is based on a 30-day average ending on the date shown.

Information provided by Return Path is updated daily, uses global consumer data captured from the Return Path Data Cloud, and is based on activity from over 2.5 million consumer panelists. Learn more about the benchmark metrics presented in the graph in our recent study: The Hidden Metrics of Email Deliverability.

Run with It

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When Donald Trump said that Hillary Clinton was playing the “woman’s card,” her email strategists ran with the idea and used it to her advantage. We review this campaign and give you reasons to revise your plans mid-stream.

Join the Club

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Welcome emails set the stage for a presidential candidate’s campaign. Read how you can put these tactics to work in your email campaigns.

Election 2016 Blog Posts

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How Marketing Finally Stumped Trump

“I’m a builder; I know how to build. Nobody can...

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How is Email Affecting the Race to the White House?

How does email help—or hurt—a political campaign?...

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Master of Your (Political) Domain

If you’ve been paying attention to emails sent this...

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Experts in Deliverability

Our customers trust our data and insights to help them optimize their email marketing.

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