The Tabbed Inbox and Consumer Engagement

How Gmail Changed the Way Consumers Engage

The relatively low impact of Gmail tabs on marketing performance and user engagement hides a fundamental change in the way consumers experience commercial email.

Download this new research report to learn how Tabs have taught Gmail users a new and potentially more efficient way to shop from their inboxes.

Read the report to discover:

  • Tabs Adoption Rates
  • How Gmail Users Sort Mail
  • Who Moved Messages to Primary
  • Where Messages Go
  • What They Don’t Want
  • Winners and Losers