How Gmail Changed the Way Consumers Engage
The relatively low impact of Gmail tabs on marketing performance and user engagement hides a fundamental change in the way consumers experience commercial email.
Download this new research report to learn how Tabs have taught Gmail users a new and potentially more efficient way to shop from their inboxes.
Read the report to discover:
- Tabs Adoption Rates
- How Gmail Users Sort Mail
- Who Moved Messages to Primary
- Where Messages Go
- What They Don’t Want
- Winners and Losers