Research: The Email Subscriber Experience 2008 – 2013

The Evolution of Email Tactics and Consumer Behavior

In 2008 some of the world’s most recognized brands refused to let consumers onto their email lists without street address, date of birth, and often more. Today, many are content with an email address. This is only one small example of the changes highlighted in this comparison of email marketing then and now.

Read the report to learn:

  • Email sign-up best practices
  • The impact of a good start
  • How frequency affects performance
  • Why personalization may not deliver
  • Whitelist reminders’ unintended consequence
  • How to generate goodwill and feedback from unsubscribes