NEW YORK, May 31, 2016 — With the email landscape becoming ever more complex, brands often struggle to keep pace with changes—much less prepare for what the future may hold. To address this challenge, data solutions provider Return Path today released a new report highlighting 20 visionary ideas to help brands “futureproof” their email program.
Rather than trying to predict the future, Return Path’s Email 20/20 report contends that business visionaries are using data to hone in on important trends and position their brand for success in any situation.
Following are just a few of the report’s key insights:
The complete Email 20/20 report can be found here.
About Return Path
Return Path analyzes the world’s largest collection of email data to show businesses how to stay connected to their audiences, strengthen their customer engagement, and protect their brands from fraud. Our data solutions help analysts understand consumer behavior and market trends. We help mailbox providers and security providers around the world deliver great user experiences and build trust in email by ensuring that wanted messages reach the inbox while spam and abuse don’t. Find out more about Return Path Email Optimization, Email Fraud Protection, and Consumer Insight solutions at returnpath.com.