May 19, 2010 – Return Path, the global leader in email deliverability and reputation management services, today unveiled, via a partnership with Sympact, the capability for marketers and publishers to send dynamic, targeted emails that include up-to-the-minute, real-time offers and pricing, geographic targeting and dynamic outbound linking.
Marketers can use Sympact Dynamic Images to deliver unique, targeted emails customized to when a recipient actually opens the email, each time they open the email, rather than when it was sent. By utilizing geo-IP lookup, current time/date, or a real-time call via API to an email sender’s or any other available data store, Sympact Dynamic Images gives marketers the power to deliver an email that can be customized to display what is going on in their neighborhood right now. Consumers expect web sites to deliver the most current and targeted information based on the data available, such as the last time they logged in, the current price on an auction or even what the weather is outside. Now you can offer the same experience right from an email.
Multiple studies have shown that unique, targeted emails have higher ROI and conversion rates, and that lack of relevancy is a primary driver of high complaint rates. Return Path’s partnership with Sympact offers marketers the ability to deliver relevant emails without investing in elaborate data-mining and segmentation tools and services.
Sympact Dynamic Images works best in combination with Return Path’s Certification email whitelist program because certified emails are delivered with images rendered and links enabled at many top email providers, including Windows Live Hotmail and Yahoo! Mail. The default setting for both Hotmail and Yahoo! is images are turned off for non-certified email, making image-based services such as this less effective.
“Marketers realize the power of delivering truly unique emails to their customers – and potential customers. With Sympact Dynamic Images, marketers can easily deliver customized, unique emails based on a variety of specific data – what day/time the email is opened, where the email recipient lives, up-to-the-minute pricing info,” said Steve Martocci, CEO and Founder, Sympact. “Our partnership with Return Path will give even more marketers and large email senders the ability to deliver relevant, custom emails for higher email marketing ROI.”
Return Path’s partnership with Sympact is the latest offering for Return Path’s Certified Premium Services. ISPs, enterprises, and companies around the globe currently rely on the Return Path Certification whitelist to identify legitimate email from spam. In turn, the Return Path Certification whitelist gives legitimate email senders preferential treatment toward inbox placement for more than 1.8 billion email inboxes worldwide and top receivers like Window Live Hotmail and Yahoo! deliver certified email with images and links automatically turned on.
Return Path’s Certified Premium Services gives marketers the ability to easily implement enhanced email services that can further strengthen and enrich their email marketing efforts.
In addition to today’s partnership with Sympact for hyper-targeted and customized emails, Return Path’s Certified Premium Services, also include:
RPost partnership – the global leader in providing Legal Proof records in email.
Liveclicker partnership -seamless in-email video that automatically optimizes based on browser and email client.
8Seconds partnership – real-time, multivariate testing that allows marketers to dynamically adjust the images in their email campaigns based on real time response rates.
“Marketers know the advantages of using Return Path Certification to reach consumers inboxes, but marketers are now looking for additional services and tools to power their emails and increase their email marketing ROI even further,” said George Bilbrey President, co-founder, Return Path. “With Certified Premium Services, we’ve put together a diverse set of tools and services that can easily be implemented by marketers without huge investments in technology or consultants.”
Founded in 2007, Sympact helps marketers improve the relevancy and return of every email communication. Trust is everything. When your email message matches the dynamic reality of your site, then trust is built. Tailoring email messages on open improves marketing ROI. Real time data is composited and rendered instantaneously in email client. Sympact is a scalable solution for delivering, unique, real-time at email open. Sympact has delivered tailored email solutions for Fandango, 1-800 Flowers, True-Value and Thrillist.
Founded in 1999, Return Path helps commercial email senders get more email delivered to the inbox. Our tools and services give senders the insight and resources to diagnose and prevent email deliverability and rendering failures by improving and maintaining their email sending reputations. Our Professional Services division then helps our client improve ROI and response by creating consistent and compelling subscriber experiences across the email customer lifecycle. Return Path runs the internet’s most widely used third-party whitelist, the Return Path Certification Program. Return Path also invented the Sender Score, an email reputation measure based on data contributed by ISPs and other receivers of large volume email into the Return Path Reputation Network. We offer free access to our Sender Score to any sender, receiver or consumer of email at our reputation portal senderscore.org. Information about Return Path can be found at returnpath.com.