NEW YORK, September 13, 2016 — With all the marketing tools at their disposal, retailers may be overlooking one of the most popular and effective channels: email. After 45 years, this workhorse of the digital marketer’s toolkit still offers the highest ROI of any channel, and is customers’ preferred method of contact. To help retailers get ahead of the coming holiday season, data solutions provider Return Path today released Email Marketing for Retailers, a new guide highlighting nine key factors that drive an effective email program.
Following are a few of the report’s key insights:
The complete Email Marketing for Retailers report can be found here.
About Return Path
Return Path analyzes the world’s largest collection of email data to show businesses how to stay connected to their audiences and strengthen their customer engagement. Our data solutions help analysts understand consumer behavior and market trends. We help mailbox providers around the world deliver great user experiences and build trust in email by ensuring that wanted messages reach the inbox while spam doesn’t. To find out more about Return Path Email Optimization and Consumer Insight solutions, visit us at returnpath.com or request a demo.