NEW YORK, December 12, 2017 — Email is a critical channel for nonprofits, enabling them to mobilize supporters and promote worthy causes in an effective and cost efficient way. In fact, nonprofits raise an average of $36 for every 1,000 email sent. But in order to influence advocates and drive change, those emails need to reach the inbox. To help nonprofit marketers optimize their email programs in preparation for 2018, data solutions provider Return Path today released The Nonprofit’s Guide to Email Marketing.
Following are a few of the report’s key insights:
The Nonprofit’s Guide to Email Marketing is available for download here. You can also read some email success stories from nonprofit brands in the new Guardians of the Email Universe: Special Edition.
About Return Path
Return Path analyzes the world’s largest collection of email data to show businesses how to stay connected to their audiences and strengthen their customer engagement. We help mailbox providers around the world deliver great user experiences and build trust in email by ensuring that wanted messages reach the inbox while spam doesn’t. To find out more about Return Path solutions, visit us at returnpath.com or request a demo.