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Return Path Names Marketing Technology Industry Veteran Scott Roth Chief Marketing Officer
Strategic growth specialist to spearhead awareness, demand generation, brand development initiatives for marketing analytics leader
NEW YORK – OCTOBER 28, 2014 – Return Path today announced that marketing technology industry veteran Scott Roth has joined the company as chief marketing officer. Roth will lead Return Path’s global market awareness, demand generation, and brand development initiatives as the company intensifies its focus on email marketing optimization and email fraud protection, and expands its data-driven consumer intelligence offerings.
Roth was most recently vice president of global marketing for Salesforce Marketing Cloud, helping the organization achieve 50% annual growth, rapid expansion into Asia, Europe, and Latin America, and a successful IPO as ExactTarget, which was then acquired by Salesforce.com in 2013. During his six-year tenure the company grew from a specialized email marketing solution into the world’s leading cloud marketing platform. Previously Roth led marketing functions for web analytics provider Webtrends, helping to position the company atop a highly competitive and rapidly evolving category.
“Scott’s leadership experience and deep knowledge of the marketing technology landscape can take our business to the next level,” said founder and CEO Matt Blumberg. “The chance to add a talent like his to the Return Path executive team came at a perfect time for us as we tackle a series of big, new opportunities. Scott’s industry background and track record is an ideal fit for the marketing challenges that rapid growth like ours can create.”
Return Path remains committed to investing in marketing analytics technology, recently winning a US patent for a component of its inbox placement solution. The 2014 expansion of the company’s certification offering into Russia and the development of its email security and competitive intelligence solutions have introduced Return Path to new markets and new audiences. Roth will assume responsibility for maintaining and building a cohesive, global brand identity as the company continues to grow.
“Return Path’s reputation and leadership in the email analytics community positions the company to guide marketers through two profoundly disruptive industry challenges: the data-driven marketing technology revolution and the increasingly digital and mobile economy. This role is a chance to bring solutions to market that will change the way brands connect with consumers, within and beyond the email channel,” Roth said. “The marketing landscape is shifting every day, and Return Path’s relationships and insight have created an amazing growth opportunity. I’m excited to be part of it.”
About Return Path
Return Path is a consumer intelligence company. We analyze the world’s largest collection of email data to show marketers how to stay connected to their audiences, strengthen their customer engagement, and protect their brands from fraud. Our solutions help mailbox providers around the world deliver great user experiences and build trust in email by ensuring that wanted messages reach the inbox while spam and abuse don’t. Consumers use Return Path technology to manage their inboxes and make email work better for them. Find out more about Return Path at returnpath.com.