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Return Path Launches New Product Feature to Help Marketers Find Creative Inspiration and Gain Competitive Insights
New Inbox Insight enhancement allows marketers to browse millions of emails by industry and campaign type, including real world performance data.
NEW YORK, October 24, 2017 — Today global data solutions provider Return Path introduced a new enhancement to its competitive intelligence tool, Inbox Insight. Designed to help with creative ideation, the new “Browse Campaigns” feature gives marketers access to millions of real life emails—sortable by subject line, industry, and campaign type—along with performance metrics for each campaign. With this new feature, marketers can quickly and easily find inspiration among relevant emails, save and download favorite campaigns, and see how those campaigns performed in the real world.
“When it’s time to build a new email campaign, most marketers have a go-to resource for creative inspiration—whether that’s searching for best-in-class examples or signing up for competitors’ email programs. But there’s a big difference between building an email that looks good and knowing how it will perform,” said Scott Ziegler, Return Path’s Vice President of Product Management. “With this enhancement to Inbox Insight, our customers can draw ideas for a specific type of campaign, within a specific industry, and get critical metrics on each campaign’s performance.”
Campaigns can be searched by subject line, industry, campaign type, and date range. Users also have the option to simply browse the top performing campaigns from across the email universe. Within each individual campaign, users can see the full email creative, information about the sender, and campaign performance metrics like read rate and inbox placement rate.
“As a sophisticated competitive intelligence tool, Inbox Insight allows marketers to compare their own campaign metrics side by side with competitors to see what works and what doesn’t,” said Ziegler. “With this new enhancement, Inbox Insight takes on a new dimension as a source for idea generation and creative inspiration.”
The new “Browse Campaigns” feature is now available to all current Inbox Insight users, and will be included with the Inbox Insight tool for all new customers.
About Return Path
Return Path analyzes the world’s largest collection of email data to show businesses how to stay connected to their audiences and strengthen their customer engagement. Our data solutions help analysts understand consumer behavior and market trends. We help mailbox providers around the world deliver great user experiences and build trust in email by ensuring that wanted messages reach the inbox while spam doesn’t. To find out more about Return Path solutions, visit us at returnpath.com or request a demo.
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