Return Path Launches New Product Feature to Help Marketers Find Creative Inspiration and Gain Competitive Insights
New Inbox Insight enhancement allows marketers to browse millions of emails by industry and campaign type, including real world performance data.
NEW YORK, October 24, 2017 — Today global data solutions provider Return Path introduced a new enhancement to its competitive intelligence tool, Inbox Insight. Designed to help with creative ideation, the new “Browse Campaigns” feature gives marketers access to millions of real life emails—sortable by subject line, industry, and campaign type—along with performance metrics for each campaign. With this new feature, marketers can quickly and easily find inspiration among relevant emails, save and download favorite campaigns, and see how those campaigns performed in the real world.
“When it’s time to build a new email campaign, most marketers have a go-to resource for creative inspiration—whether that’s searching for best-in-class examples or signing up for competitors’ email programs. But there’s a big difference between building an email that looks good and knowing how it will perform,” said Scott Ziegler, Return Path’s Vice President of Product Management. “With this enhancement to Inbox Insight, our customers can draw ideas for a specific type of campaign, within a specific industry, and get critical metrics on each campaign’s performance.”