NEW YORK, January 19, 2017 — Today global data solutions provider Return Path announced the latest addition to its Mission Control Dashboard, called Smart Alerts. This new in-tool feature offers highly customizable, real-time notifications to help marketers recognize deliverability problems as they occur, pinpoint the source, and take appropriate steps toward resolution. The Mission Control Dashboard was introduced last year to offer new levels of visibility for marketers seeking to manage their deliverability and improve email campaign performance.
Reaching the inbox is critical to driving revenue through the email channel. Any number of factors can lead to poor deliverability, from poor sender reputation and list hygiene issues to spam complaints and blacklisting—and often the cause is neither simple nor obvious. Powered by sophisticated data science and real-time machine learning, Smart Alerts helps marketers to identify the root cause of deliverability issues and provides specific recommendations to solve them. Customized reporting and workflow functionality is also available, to improve team efficiency
“Most marketers don’t immediately recognize when they’re having deliverability issues, and that lack of visibility can mean the difference between success and failure of an email program,” said Dave Wilby, Return Path’s Chief Operating Officer. “With Smart Alerts, marketers can not only diagnose deliverability problems in the moment, but also understand the best path to resolution.”
Smart Alerts is just the latest of several recent innovations for Return Path customers. Other new offerings now available to customers include:
“Having access to cutting-edge tools is critical to our customers’ success,” said Wilby. “With these new innovations, we’re working to ensure that marketers have the customized data, recommendations, and resources they need to build and maintain an effective email program.”
About Return Path
Return Path analyzes the world’s largest collection of email data to show businesses how to stay connected to their audiences and strengthen their customer engagement. Our data solutions help analysts understand consumer behavior and market trends. We help mailbox providers around the world deliver great user experiences and build trust in email by ensuring that wanted messages reach the inbox while spam doesn’t. To find out more about Return Path solutions, visit us at returnpath.com or request a demo.