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Return Path Honors 2019 Email Hero Award Winners in New Lookbook

Inaugural awards showcase creative and innovative email marketing campaigns from top brands

NEW YORK, April 16, 2019 — Today marks the release of the 2019 Email Hero Awards Lookbook from data solutions provider Return Path. The Lookbook recognizes the best, most creative, and innovative email marketing campaigns across a range of categories to showcase this year’s top email marketers as part of Return Path’s first Email Hero Awards. This year’s winners come from top brands across multiple industries, including Mercedes-Benz USA, AARP and Morning Brew.

The lookbook highlights 18 standout email campaigns, demonstrating how marketers accomplished their goals while providing a rare glimpse into some of the leading brands’ email marketing tactics and strategies, plus the challenges they faced and the tactics they used to achieve their goals. The lookbook also highlights brands receiving an honorable mention in each category.

“Email marketing continues to be an area of investment and innovation among the world’s leading companies, with two-thirds of marketers reporting it as being one of the most important channels,” said Nick Badgett, SVP of Marketing at Return Path. “I’m excited to congratulate all of the 2019 Email Heroes Award winners. We were extremely impressed with the sheer number of submissions and the ingenuity of our customers when it comes to email marketing. These brands define what great email marketing looks like, and we’re honored to be a part of their success.”

Winners were selected from a panel of judges consisting of four Return Path email experts and a member of the Email Experience Council Member Advisory Committee. A winner and an honorable mention were selected for all nine categories.

A full list of winners includes:

Best Themed Email: AARP
Honorable Mention: Frontier Airlines

Most Improved Email Program: PODS
Honorable Mention: Morning Brew

Best Email Series: Mercedes-Benz USA
Honorable Mention: Great Wolf Resorts

Most Innovative: SPCA International
Honorable Mention: Tarte Cosmetics

Best Newsletter: Morning Brew
Honorable Mention: AARP

Best Winback Campaign: CampSaver
Honorable Mention: Prime Publishing

Best Subject Line: Frontier Airlines
Honorable Mention: Frontier Airlines

Best Triggered Email: Tarte Cosmetics
Honorable Mention: OpticsPlanet

Best Offer Email: OpticsPlanet
Honorable Mention: Prime Publishing

The winning and honorable mention campaigns, including the creative and performance results, can be viewed by downloading the 2019 Email Heroes Awards Lookbook here.

About Return Path
Return Path analyzes the world’s largest collection of email data to show businesses how to stay connected to their audiences and strengthen their customer engagement. We help mailbox providers around the world deliver great user experiences and build trust in email by ensuring that wanted messages reach the inbox while spam doesn’t. To find out more about Return Path solutions, visit us at or request a demo.