Return Path Expands Mission to Make Email Work Better: Acquires OtherInbox
Companies’ Combined Strengths Will Support ISPs in Improving the Inbox Experience
New York City and Austin, TX January 10, 2012 Return Path, Inc., the world’s leading email certification and reputation monitoring company, today announced as part of its on-going mission to make email work better, it has acquired OtherInbox, Inc., (OIB). The Austin-based company works with top-tier email providers like Yahoo! and Gmail to improve the inbox experience by automatically organizing emails from online shopping and social networking sites and easily stopping unwanted emails. OtherInbox has helped organize more than 2 million mailboxes and billions of email messages.
Helping Manage Inbox Overload
OtherInbox works with some of the world’s largest internet service providers to enhance the consumer experience of email with cutting edge productivity solutions that manage email overload. The OIB tools provide consumers with a superior level of control over how best to manage their inbox than is currently available in most standard email offerings. The OtherInbox tool help consumers read the emails they want and ignore the ones they don’t, without the user having to change their email address or learn anything new. OtherInbox’s Unsubscribe feature allows consumers to drop unwanted email into a designated folder to have their address automatically removed from those mailing lists. These features, which will continue to be offered free to consumers, are critical to helping people cope with the vast amounts of email they receive and dovetail with Return Path’s industry leading email deliverability and reputation management offerings.
In addition, OtherInbox will enhance Return Path’s Sender Score reputation scoring system, which is widely used by companies to make better blocking and filtering decisions. Data from OtherInbox will also be used as part of Return Path’s Certification program, to enhance the reputation measurement for Certified mailers and to help enforce compliance for participants in ensuring and identifying email that is truly wanted by consumers.
Return Path Expands its Corporate Footprint
Return Path continues to grow its global footprint and with this acquisition expands its North American presence into Austin, Texas. OtherInbox remains a wholly-owned subsidiary, retaining all its employees and continues to operate independently with Joshua Baer as CEO.
“We are delighted to have the OtherInbox team members join the Return Path family in our common goal of making email work better and end messaging abuse,” said Matt Blumberg, CEO of Return Path. “By leveraging our core strengths in developing cutting edge technology, providing insight into consumer email preferences and global best practices, our respective teams will continue to deliver value to consumers, marketers, ISPs and mailbox providers that ensure meaningful email communications.”
About Return Path
Return Path makes email work better by scoring and certifying email senders from around the world. We help marketers, publishers and other large-volume email senders increase their response rates by providing the world’s leading inbox deliverability solution. We help mailbox providers and email administrators at ISPs and enterprises block unwelcome and malicious email by providing near real-time IP reputation scores and other data-driven tools. Taken as a whole, these tools and services improve the consumer experience of email by protecting them from spam, phishing and other abuse. Return Path offers free access to Sender Score, the email reputation measure compiled through our cooperative data network of ISPs and other email receivers, at our reputation portal senderscore.org. Information about Return Path can be found at returnpath.com.
OtherInbox saves you time and cuts down on unwanted emails. You don’t have to learn anything new or change your email address – we work with what you’ve got. More than 2 million people think that their Aol, Gmail or Yahoo Mail inbox is better with OtherInbox. Automatic Organizer cleans up your inbox by putting receipts, newsletters, and Facebook messages into folders. Every morning you get a daily summary to make sure that you don’t miss anything important. When you get a shipping notice, it automatically shows up on your calendar in Outlook or Google Calendar. Unsubscriber is the simplest way to stop emails you don’t want. Just put the messages that you don’t want into the Unsubscribe folder and forget about them. Unsubscriber will make sure that you don’t ever see any messages from them again, plus it will actually try to click the links and get you off the list. OtherInbox, Inc. is proudly based in Austin, Texas and is a wholly-owned subsidiary of Return Path, Inc.