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Return Path and Civis Analytics Partner to Bring Unprecedented Insights Into Consumer Behavior
New partnership joins Return Path’s robust consumer purchase data with the Civis data science platform
NEW YORK and CHICAGO, February 25, 2016 — Return Path and Civis Analytics today announced a partnership leveraging the Civis data science platform to deliver insights from Return Path’s massive set of consumer purchase data. The collaboration enables organizations to harness the power of data science to understand and visualize purchase data and more clearly identify trends and use cases to improve operations.
“Civis provides a sophisticated data science platform, that, combined with custom analytics, unlocks the power of Return Path’s consumer purchase data, providing insights to financial services companies, marketers, and brands,” said Anita Absey, General Manager of Return Path’s Consumer Insight practice. “The combination of technology, data science, and Return Path’s unique consumer receipt data will offer unprecedented views into consumer buying behavior that will influence advertising, product placement, and promotion decisions.”
“The purchasing data from Return Path provides invaluable insights for organizations,” said Matt Lackey, Vice President of Research and Development at Civis Analytics. “Using the Civis data science platform, we can marry our datasets to apply data science at the individual level. Ultimately, by partnering we can turn raw data into actionable insights so organizations can get a better understanding of consumer behaviors to strategically drive customer engagement.”
Return Path’s Consumer Insight business gathers anonymized product-level receipt data from the inboxes of nearly one million opted-in active consumers. This data ranges in type from online retail receipts to subscription confirmations, social notifications, and more.
Return Path data is useful for many organizations, yet many don’t have the tools they need to leverage it. Through the Civis data science platform, decision applications like Civis Media Optimizer, and consulting services, Civis Analytics helps organizations make data-driven decisions by unifying an organization’s data to gain insights and build predictive models.
About Return Path
Return Path analyzes the world’s largest collection of email data to show businesses how to stay connected to their audiences, strengthen their customer engagement, and protect their brands from fraud. Our data solutions help analysts understand consumer behavior and market trends. We help mailbox providers and security providers around the world deliver great user experiences and build trust in email by ensuring that wanted messages reach the inbox while spam and abuse don’t. Find out more about Return Path Email Optimization, Email Fraud Protection, and Consumer Insight solutions at returnpath.com.
About Civis Analytics
Civis Analytics makes data-driven strategy possible for all organizations. Founded in 2013, Civis Analytics was born out of President Obama’s reelection campaign in 2012. Today, it enables a fast-growing and diverse group of both public and private sector clients to benefit from the power of data. Whether with our services or the Civis data science platform, Civis Analytics unlocks data science for organizations of all sizes with data scientists and analysts of all levels. Learn more at civisanalytics.com.