Return Path Acquires Email Copilot, Extending Its Suite of Email Optimization Solutions
Deliverability monitoring technology will complement Return Path’s existing Email Optimization suite.
NEW YORK, November 28, 2016 — Leading email data solutions provider Return Path has completed the acquisition of Email Copilot, a California-based company that provides dynamic visualization, monitoring, reporting, and analysis of email deliverability data. In this deal, Return Path has acquired the entire company including technical assets and the existing book of business.
“As a leader in the deliverability space, our goal is to provide the industry’s best and most comprehensive email optimization solution. With this new technology, our clients and partners will be able to connect disparate data sources to understand when deliverability problems occur, what’s causing those problems, and how to fix them—all in real time,” said Matt Blumberg, Return Path’s CEO. “We are firmly committed to helping marketers and their technology partners grow their business through the email channel, and this acquisition directly supports that commitment.”
Email Copilot’s visually engaging dashboard provides pre-send data to pinpoint possible deliverability issues before they occur, as well as post-send monitoring and alerts to notify the user when deliverability results fall outside of the normal range. The Email Copilot technology will be integrated into Return Path’s existing Email Optimization solutions, reducing the noise in deliverability reporting and providing better delivery diagnostics. Combined, this data and technology will offer a highly accurate view of email marketing performance and provide best-in-class deliverability monitoring tools for email service providers and large, sophisticated senders.
“We are incredibly proud of the products and big data platform we built and we’re excited about the potential our technology brings to the marketplace,” said Al Bsharah, co-founder and CEO of Email Copilot. “We were looking for a buyer that could continue advancing our work and take the product to market in a bigger way. As a deliverability leader with great ESP partnerships, Return Path was a natural fit.”
About Return Path
Return Path analyzes the world’s largest collection of email data to show businesses how to stay connected to their audiences and strengthen their customer engagement. Our data solutions help analysts understand consumer behavior and market trends. We help mailbox providers around the world deliver great user experiences and build trust in email by ensuring that wanted messages reach the inbox while spam doesn’t. To find out more about Return Path Email Optimization and Consumer Insight solutions, visit us at returnpath.com or request a demo.