New Return Path Interface Provides Actionable Insights to Monitor and Improve Email Deliverability
The Return Path Platform offers an innovative way for customers to monitor key deliverability and reputation metrics, identify potential issues, and take action to resolve them.
NEW YORK, January 30, 2018 — Global email solutions provider Return Path today introduced the latest innovation to its industry leading product suite: the new and completely reimagined Return Path Platform. This advanced user interface combines Return Path’s core deliverability and reputation monitoring solutions to provide customers with a comprehensive view of their email program, along with a streamlined workflow to quickly diagnose and correct deliverability issues.
Reaching the inbox is critical to driving revenue through the email channel, yet a full 20 percent of email is diverted to the spam folder or blocked altogether. So it’s crucial for marketers to have insight into where emails are being delivered. The Return Path Platform features a sleek, intuitive look-and-feel that puts all of the customer’s deliverability and reputation data in one place, making it easy to monitor performance at a glance. Simple navigation allows the customer to dig deeper into individual campaign metrics, providing meaningful and actionable insights to keep inbox placement high, correct issues as they occur, and prevent issues in the future.