NEW YORK, November 15, 2016 — After 45 years, email continues to be the workhorse of the digital marketer’s toolkit, offering the highest ROI of any channel. But running an effective email marketing program requires constant fine tuning and smart decisions. To help marketers understand their peers’ opinions on the best and most effective email marketing tactics, Return Path in partnership with Ascend2 today released Email Marketing Campaign Strategies for Optimizing B2C Marketing Performance. This new research report highlights the most important strategic goals for email marketing, barriers to success, and tactics for optimizing an email marketing program.
Following are a few of the report’s key insights:
The complete Email Marketing Campaign Strategies report can be found here.
About Return Path
Return Path analyzes the world’s largest collection of email data to show businesses how to stay connected to their audiences and strengthen their customer engagement. Our data solutions help analysts understand consumer behavior and market trends. We help mailbox providers around the world deliver great user experiences and build trust in email by ensuring that wanted messages reach the inbox while spam doesn’t. To find out more about Return Path Email Optimization and Consumer Insight solutions, visit us at returnpath.com or request a demo.