With over 48.3 million active customers, it is imperative that Groupon is able to reach their audiences in an easy and affordable way. For this reason, email has proven to be one of the biggest overall drivers for the business.
While this sounds like an easy route to take, email offers its own challenges—especially when trying to reach inboxes at over 2 million domains worldwide. With millions of messages sent on a daily basis, it is the job of Groupon’s Deliverability Team to navigate the vastly different mailbox providers around the world to make sure these emails reach their subscribers’ inboxes.
With varying reputation calculations and filtering criteria at each mailbox provider, it can be difficult to get insight into how each is treating an individual email stream in order to craft a successful strategy. To do so, this data-driven team needs access to various feeds giving them insight into how their email is being treated while maintaining steady inbox placement.