April 25, 2017
You already know you should be sending your customers, clients, and partners regular updates, but what should you be sending? How often? When? And, most importantly, why? Email is one of the highest performing digital marketing channels, requiring its own unique set of content, marketing, and design considerations. However, with the tens of hundreds of emails people receive every day, you must learn how to distinguish your email from the rest. Join Return Path, SendGrid and General Assembly to learn how to develop an email strategy, best practices for getting users to take action, A/B tests to maximize conversions, and how to measure success of email campaigns.