Event

Festival of Marketing

October 4, 2017 - October 5, 2017

Tobacco Dock, London, UK

Thank you for visiting our page dedicated to this year’s Festival of Marketing event. As you are preparing your visit to Festival of Marketing, we would like to invite you to find out what will be happening in our email experience room and browse our recommended content.

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Agenda

Times subject to change.

4 October 2017

8:00 a.m.

Breakfast Bar

Location: Email Experience Room

Charge your batteries for a busy day ahead, enjoy a cup of coffee or tea,
and pick up one of our Return Path cupcakes.

10:15 a.m.

How to Maximise the Impact of your Email Personalisation

Location: Personalisation stage

Guy Hanson
Sr. Director, International Consulting, Return Path

Get it right to boost engagement, conversions and revenue. Get it wrong and you will alienate your audience, accelerating list churn and creating negative publicity. How can e-marketers leverage the broadest possible set of data points to drive effective personalisation and provide valuable insights? Learn More

11:30 a.m.

Email Marketing: Getting Close and Personal

Location: Email Experience Room | Jam Session

Adrian Nabarro and Dan Stone
Consulting Team, Return Path

Personalisation is one of the key components of email marketing success. Personalisation adds relevance, it furthers engagement and drives response and conversions. Join our Jam Session where we’ll review campaign examples from UK brands, comparing assumptions with actual results based on Return Path email data. Yours to takeaway: a list of personalisation best practices.

12:15 p.m.

Email University

Location: Email Experience Room

Test your email knowledge and increase your email IQ to inspire your company’s own marketing efforts. You’ll also receive a Return Path badge to prove you’re an email expert.

1:00 p.m.

Professional Services Panel

Location: Email Experience Room | Q&A

Guy Hanson, Adrian Nabarro, and Dan Stone
Professional Services, Return Path

Return Path’s email experts will be available for one hour this afternoon in the Return Path Email Experience room to answer your questions. Ask our expert panel about email, deliverability, or why Guy’s predictions are so accurate. Seats are limited and allocated on a first come first serve basis.

1:55 p.m.

Email Marketing: Getting Close and Personal

Location: Email Experience Room | Jam Session

Adrian Nabarro and Dan Stone
Consulting Team, Return Path

Personalisation is one of the key components of email marketing success. Personalisation adds relevance, it furthers engagement and drives response and conversions. Join our Jam Session where we’ll review campaign examples from UK brands, comparing assumptions with actual results based on Return Path email data. Yours to takeaway: a list of personalisation best practices.

3:00 p.m.

Networking Break

Location: Email Experience Room

Need a sugar push to give you energy for the afternoon?
Enjoy a cup of coffee or tea, and pick up a Return Path cupcake while networking.

5:00 p.m.

Path to the Inbox

Location: Email Experience Room

Are you ready for an evening of fun? Kickoff your night by playing our latest video game, Path to the Inbox, where you’ll face obstacles email marketers overcome on their journey to the inbox.

5 October 2017

8:00 a.m.

Breakfast Bar

Location: Email Experience Room

Charge your batteries for a busy day ahead, enjoy a cup of coffee or tea,
and pick up one of our Return Path cupcakes.

10:15 a.m.

Email Marketing: Getting Close and Personal

Location: Email Experience Room | Jam Session

Adrian Nabarro and Dan Stone
Consulting Team, Return Path

Personalisation is one of the key components of email marketing success. Personalisation adds relevance, it furthers engagement and drives response and conversions. Join our Jam Session where we’ll review campaign examples from UK brands, comparing assumptions with actual results based on Return Path email data. Yours to takeaway: a list of personalisation best practices.

11:00 a.m.

Email University

Location: Email Experience Room

Test your email knowledge and increase your email IQ to inspire your company’s own marketing efforts. You’ll also receive a Return Path badge to prove you’re an email expert.

2:00 p.m.

Networking Break

Location: Email Experience Room

Need a sugar push to give you energy for the afternoon?
Enjoy a cup of coffee or tea, and pick up a Return Path cupcake while networking.

2:45 p.m.

Email Marketing: Getting Close and Personal

Location: Email Experience Room | Jam Session

Adrian Nabarro and Dan Stone
Consulting Team, Return Path

Personalisation is one of the key components of email marketing success. Personalisation adds relevance, it furthers engagement and drives response and conversions. Join our Jam Session where we’ll review campaign examples from UK brands, comparing assumptions with actual results based on Return Path email data. Yours to takeaway: a list of personalisation best practices.

3:30 p.m.

Path to the Inbox

Location: Email Experience Room

Are you ready for an evening of fun? Kickoff your night by playing our latest video game, Path to the Inbox, where you’ll face obstacles email marketers overcome on their journey to the inbox.


Recommended Resources

 Email Marketing Lookbook

Email Marketing Lookbook

Discover the nine key email marketing tactics every program needs.

Read More

 Email Client Experience

Email Client Experience

Find out when, where and how subscribers interact with emails.

Read More

 The Hidden Metrics of Email Deliverability

The Hidden Metrics of Email Deliverability

Seven metrics you should be tracking because mailbox providers use these to identify which senders are spam.

Read More

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We Know Email

Interested in a one-on-one meeting with one of our experts?

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