Big Data World – London

March 21, 2018 - March 22, 2018

ExCeL London

Improving Marketing ROI and Customer Satisfaction with AI & ML

Dave Wilby, Chief Operating Officer, Return Path

Machine Learning and Artificial Intelligence were once only the stuff of science fiction or academic research, but now they are bursting out into the commercial business world. In this talk, learn how companies like Return Path leverage the power of Qubole to combine big data and data science to rapidly prototype and develop ML and AI solutions. These solutions address real-world issues for their customers, helping them to improve the ROI of their email programs and increase customer satisfaction. Discover how Qubole unlocks the potential of big data by automating scale and performance issues so companies like Return Path can focus on the development of these next generation of solutions.

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