• 0 / 10
  • Email University Logo
  • 0 / 10

Email 505: Midterm

First things first, here’s what to expect. This 10-question quiz will cover what you’ve learned so far this semester, with a few new questions thrown in! All questions are multiple choice and there’s no essay portion, so you can breathe a sigh of relief. At the end of the quiz, you’ll get a score and we’ll suggest some recommended reading. Ready to go? Sharpen those #2 pencils…

1. You’ve noticed an increase in complaint rates. You:

  • A
    Pause in sending emails for awhile, then slowly begin to start sending again.
  • B
    Email them back to see if there is anything you can do to resolve the complaint.
  • C
    Use feedback loops to identify anyone who complains from your list.
  • D
    Block them, you don’t need them anyway.

2. What types of email often get filtered to spam?

  • A
    Junk mail
  • B
    Emails that subscribers did not opt in to receive
  • C
    Emails that look like they aren’t coming from a legitimate email address
  • D
    Any message that mailbox provider filters deem unwanted or illegitimate

3. What is an email client?

  • A
    An application that allows a user to send, receive, read, and organize email
  • B
    An application that allows a user to send several email blasts
  • C
    A company that helps organizations send bulk email marketing messages
  • D
    Someone you work for who sends a lot of email

4. What is a “desktop open”?:

  • A
    An email that is opened and saved to the desktop
  • B
    An email that is opened on a desktop email client such as Outlook or Apple Mail
  • C
    An email that is opened in a web browser
  • D
    An email that is opened on a desktop computer instead of a phone or laptop

5. What happens to email that does not make it past a gateway filter?

  • A
    The email is delivered to the inbox.
  • B
    The email is not delivered at all.
  • C
    The email is delivered to part of your list but not all of it.
  • D
    The email is delivered to the spam folder.

6. Email must pass through spam filters in order to reach the inbox. These filters are:

  • A
    Standard for all mailbox providers.
  • B
    Unique to each mailbox provider.
  • C
    Standard with the exception of Gmail.
  • D
    Standard with the exception of Yahoo.

7. Which mailbox provider(s) does not offer multiple unsubscribe methods?

  • A
    Yahoo Mail
  • B
    Outlook.com
  • C
    Gmail
  • D
    Yahoo Mail and Gmail

8. After more than 45 years of use, email today is:

  • A
    On a steady decline.
  • B
    Still important but beginning to plateau.
  • C
    The preferred method of communicating with brands for consumers in all age groups.
  • D
    More popular than text messaging.

9. What is a good way to optimize email creative?

  • A
    Guess and follow your heart.
  • B
    Ask your subscribers to fill out a survey after receiving a few emails from you.
  • C
    Utilize multivariate testing to test different combinations of creative elements and see what resonates with subscribers.
  • D
    Perform an A/B test on your subject lines to see which gets the most opens.

10. Should you ever use emojis in your subject lines?

  • A
    No—they are cheesy and drive down read rate.
  • B
    Yes—the more often they are used, the more you stand out in the inbox.
  • C
    No—people don’t understand what they mean and will delete your email without opening it.
  • D
    Yes—when used appropriately with your brand voice and to relate to a topic (such as a holiday promotion), emojis can greatly increase read rate.

Congratulations! You’ve made the email honor roll.

You have a strong understanding of email marketing fundamentals. Your solid knowledge base enables you to optimize your email program and drive ROI for your brand. Check out some of the following resources to help you further expand your email knowledge.

Quiz Congrats

You’ve got a few gaps in your email knowledge.

A strong foundational understanding of email is important for every marketer. By knowing how email works and what it is capable of, you can build a strong, successful, email program that helps boost your brand and increase revenue. Restart your education with these helpful resources.

  •  Guide Secrets of Best in Class Senders
    Secrets of Best in Class Senders
  •  Guide The Ultimate Guide to Deliverability
    The Ultimate Guide to Deliverability
  •  Guide Marketer's Field Guide to Gmail, Outlook.com and Yahoo
    Marketer's Field Guide to Gmail, Outlook.com and Yahoo

Your browser is out of date.
For a better Return Path experience, click a link below to get the latest version.