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Email 404: Mailbox Providers

This 10-question quiz will test your understanding of the top three mailbox providers: Gmail, Outlook.com, and Yahoo Mail. All questions are multiple choice and there’s no essay portion, so you can breathe a sigh of relief. At the end of the quiz, you’ll get a score and we’ll suggest some recommended reading. Ready to go? Sharpen those #2 pencils…

1. To reach the inbox, email must passes through spam filters. These filters are:

  • A
    The same for every mailbox provider.
  • B
    Unique for each mailbox provider.
  • C
    Standard with the exception of Gmail.

2. Which of the top three mailbox providers has official partnerships?

  • A
    Gmail
  • B
    Outlook.com
  • C
    Yahoo Mail

3. To use Gmail postmaster tools, senders need to:

  • A
    Call the Gmail postmaster and ask for the tools.
  • B
    Add their verified authenticated domain and then prove they own the domain.
  • C
    Pay $10 a month for a subscription.

4. Gmail’s feedback loop service is unique in that:

  • A
    The message that received the complaint is returned in ARF format.
  • B
    It automatically removes the user who complained from your sending list.
  • C
    Its sends only aggregate spam statistics on overall complaints.

5. What is not recommended by Gmail for proper email setup?

  • A
    Frequently alternate your sending IP address.
  • B
    Have valid rDNS for sending IP addresses pointing to your domain.
  • C
    Use the same “From:” domain based on the type of email.

6. Microsoft's SRD voters are:

  • A
    Users who are paid to rate email.
  • B
    Microsoft employees who rate email.
  • C
    Active Microsoft users selected at random.

7. What do Gmail users see if your email is not authenticated?

  • A
    The original message
  • B
    A red question mark in place of the sender’s profile picture
  • C
    A pop up message warning them the email is unauthenticated

8. What is not recommended by Gmail for ensuring your email is delivered to the correct tab?

  • A
    Include the name of the tab you want to be delivered to in the message header.
  • B
    Send different categories of mail from different, authenticated sender addresses.
  • C
    Avoid mixing different types of content in one email, since each message can only be sorted to a single category.

9. Which mailbox provider does not offer multiple unsubscribe methods?

  • A
    Outlook.com
  • B
    Yahoo Mail
  • C
    Gmail

10. Return Path Certification gives preferential treatment at which two top mailbox providers?

  • A
    Gmail and Yahoo Mail
  • B
    Gmail and Outlook.com
  • C
    Outlook.com and Yahoo Mail

Congratulations! You’ve made the email honor roll.

You understand that each mailbox provider is unique, requiring you to optimize your program to be successful at each mailbox provider. Check out some of the following resources to help you further expand your email knowledge.

  •  Guide Resource Image
    Marketer’s Field Guide to Gmail, Outlook.com, and Yahoo
  •  Game Resource Image
    Path to the Inbox
  •  Guide Resource Image
    Secrets of Best in Class Email Senders

You’ve got a few gaps in your email knowledge.

Understanding what it takes to reach the inboxes at each mailbox provider enables you to optimize your program for success. Restart your education with these helpful resources.

  •  Guide Resource Image
    Marketer’s Field Guide to Gmail, Outlook.com, and Yahoo
  •  Infographic Resource Image
    Path to the Inbox
  •  Guide Resource Image
    The Ultimate Guide to Deliverability

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