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Email 303: Deliverability

First things first, here’s what to expect. This 10-question quiz will delve into the current state of deliverability with findings from the latest 2018 Deliverability Benchmark Report. All questions are multiple choice and there’s no essay portion, so you can breathe a sigh of relief. At the end of the quiz, you’ll get a score and we’ll suggest some recommended reading. Ready to go? Sharpen those #2 pencils…

1. According to the 2018 Deliverability Benchmark, the average global inbox placement rate is:

  • A
    79 percent
  • B
    82 percent
  • C
    85 percent

2. From July 2016 and June 2017, which two countries tied for the highest inbox placement rate?

  • A
    United Kingdom and Canada
  • B
    United Kingdom and Australia
  • C
    Canada and Australia

3. For Q4 2016, which country had the lowest inbox placement rate?

  • A
    Brazil
  • B
    United States
  • C
    Spain

4. During July 2016 and June 2017, which country saw the largest YoY increase in inbox placement?

  • A
    Brazil
  • B
    France
  • C
    United States

5. When email does not make it past a gateway filter, it is:

  • A
    Delivered to the inbox
  • B
    Delivered to the spam folder
  • C
    Not delivered to any folder

6. From July 2016 to June 2017, what percentage of global email was blocked at the gateway?

  • A
    6 percent
  • B
    14 percent
  • C
    20 percent

7. Which industry had the highest inbox placement rate Q4 2016?

  • A
    Apparel
  • B
    Social and dating
  • C
    Banking and finance

8. Which industry had the lowest inbox placement rate in Q4 2016?

  • A
    Nonprofit
  • B
    Business and marketing
  • C
    Automotive

9. From July 2016 to June 2017, which industry had the highest YoY increase in inbox placement rate?

  • A
    Travel
  • B
    Insurance
  • C
    Deals and rewards

10. Which of the following is not a benefit of Return Path seed data?

  • A
    It measures when emails are missing or blocked from the inbox
  • B
    It has coverage at more than 140 mailbox providers
  • C
    It includes engagement data from active users

Congratulations! You’ve made the email honor roll.

You have a strong understanding of deliverability. Understanding what it takes to reach the inbox enables you to optimize your program for success. Check out some of the following resources to help you further expand your email knowledge.

  •  Research 2018 Deliverability Benchmark
    2018 Deliverability Benchmark
  •  Guide Secrets of Best in Class Senders
    Secrets of Best in Class Senders
  •  Blog OMG—A Deer! Why You Need Both Seed and Panel Data for Deliverability
    OMG—A Deer! Why You Need Both Seed and Panel Data for Deliverability
Quiz Congrats

You’ve got a few gaps in your email knowledge.

You’ve got a few gaps in your email knowledge. Understanding what it takes to reach the inbox enables you to optimize your program for success. Restart your education with these helpful resources.

  •  Research 2018 Deliverability Benchmark
    2018 Deliverability Benchmark
  •  Guide Secrets of Best in Class Senders
    Secrets of Best in Class Senders
  •  Blog OMG—A Deer! Why You Need Both Seed and Panel Data for Deliverability
    OMG—A Deer! Why You Need Both Seed and Panel Data for Deliverability