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Email 202: Email Experience

First things first, here’s what to expect. This 10-question quiz will delve into email client questions. All questions are multiple choice and there’s no essay portion, so you can breathe a sigh of relief. At the end of the quiz, you’ll get a score and we’ll suggest some recommended reading. Ready to go? Sharpen those #2 pencils…

1. What is an email client?

  • A
    A person who hires you to send email on their behalf
  • B
    An application that allows a user to send, receive, read, and organize email
  • C
    A company that helps organizations send bulk email marketing messages

2. A “desktop open” means that:

  • A
    An email is opened on a desktop computer, either on a browser or an application, instead of a phone or laptop.
  • B
    An email is opened on a work IP address instead of a personal one.
  • C
    An email is opened on a desktop email client such as Outlook or Apple Mail.

3. Which of the following are considered webmail clients?

  • A
    Outlook and Apple Mail
  • B
    Outlook.com and Yahoo Mail
  • C
    Windows Live Mail and Gmail.com

4. From greatest to least, which environments are most commonly used to read email?

  • A
    Mobile, webmail, desktop
  • B
    Webmail, mobile, desktop
  • C
    Mobile, desktop, webmail

5. From greatest to least, which mobile devices are most commonly used to read email?

  • A
    iPhone, Android, iPad
  • B
    Android, iPhone, iPad
  • C
    iPhone, iPad, Android

6. In 2012 Yahoo was the most popular webmail service. Today:

  • A
    Yahoo still retains its top spot.
  • B
    Hotmail has moved into the top position.
  • C
    Gmail has overtaken both Yahoo and Hotmail to claim first place.

7. Today, Gmail accounts for what percentage of webmail client opens?

  • A
    59 percent
  • B
    63 percent
  • C
    69 percent

8. According to The Email Client Experience report, most subscribers do what after opening an email?:

  • A
    Quickly abandon the email
  • B
    Skim through it quickly to see if there’s anything interesting
  • C
    Fully read the email

9. What percentage of email is opened on mobile, worldwide?

  • A
    80 percent
  • B
    65 percent
  • C
    55 percent

10. Between 2012 and 2017, mobile opens have increased by:

  • A
    38 percent
  • B
    26 percent
  • C
    13 percent

Congratulations! You’ve made the email honor roll.

You have a strong understanding of the email client experience. Your solid knowledge base enables you to optimize your email program and drive ROI for your brand. Check out some of the following resources to help you further expand your email knowledge.

  •  Guide Resource Image
    The Email Client Experience
  •  Tool Resource Image
    We Know Email Clients
  •  Blog Resource Image
    Three Tips for Reaching Mobile Consumers

You’ve got a few gaps in your email knowledge.

Understanding the email client experience is important for every marketer. Knowing how subscribers interact with email can help you build a strong successful, email program that can boost your brand and increase revenue. Restart your education with these helpful resources.

  •  Guide Resource Image
    The Email Client Experience
  •  Tool Resource Image
    We Know Email Clients
  •  Blog Resource Image
    The Goldilocks Challenge of Responsive Email Design – Part III: Just Right

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