Benchmarks and Tactics for the Travel Industry
Email marketing is the leading marketing channel for travel marketers. It allows them to easily reach their globetrotting subscribers and provide targeted, relevant content—wherever they may be.
In fact, on average, travel marketers have been able to reach their subscribers more effectively than the average for other industries.
While the travel industry has seen some success, there is still room to improve. To help travel marketers get their remaining 11 percent of emails into the inbox, we’ve created The Travel Company’s Guide to Email Marketing. Download the guide to learn about the current state of email marketing for the travel industry and discover new tactics for optimizing your own email program.