The Marketer's Guide to Email Fraud
Prevent Fraud and Protect Your Brand
Marketers know that email is one of the best ways to build brand trust and generate revenue. Unfortunately, many forget to prioritize the most fundamental pillar of brand trust: security.
As owners of the email channel, marketers have a responsibility to help protect it.
But it’s hard to know how to begin. Especially for the non-technical among us. That’s why we created The Marketer’s Guide to Email Fraud. In it, we’ll cover:
- How email fraud works.
- Its impact on brand trust and customer experience.
- What marketers can do to fight back.