Phishing: The Cost of Doing Nothing for Marketers
Marketing’s Hidden Phishing Tax
Every day, marketers pay a hidden phishing tax—in lost brand trust, reduced email marketing effectiveness, and diminished marketing ROI.
While 91 percent of marketers know phishing can negatively impact the effectiveness of their legitimate email programs, most aren’t doing enough to fight back.
In Phishing: The Cost of Doing Nothing for Marketers, we explore the consequences of such inaction. Specifically, we dive into:
- The nature of email fraud today
- The cost of consumer phishing for marketers
- Best practices for fighting back