Strategies and Tactics for Data-Driven Marketing

Measuring the Usage and Success of Marketing Personalization

The inbox is a battlefield.

In order to ensure their messages stand out in both the inbox and in subscribers minds, marketers need to collect, analyze, and incorporate data into their marketing strategies.

To uncover the tactics marketers are using today, Return Path, in partnership with Ascend2, surveyed 229 marketing influencers on their data-driven marketing strategies.

In this report, titled Strategies and Tactics for Data-Driven Marketing, we share the opinions of these marketers, including:

  • Key goals to an effective data-driven marketing strategy
  • How many marketers have a successful strategy
  • Barriers to data-driven marketing
  • Most effective personalization tactics